In this follow-up to Jan Nielsen’s Drug Channels article, What a Technology-first Approach Really Means for Your Patient Support Program, Senior Vice President of Business Development and Marketing Stacey Little discusses how a technology-first approach can drive differentiated experiences for patients and healthcare providers (HCPs), as well as significant efficiencies and cost savings. Digital hubs should have technology incorporated into all patient support services, including affordability programs.
Read on for Little’s take in Drug Channels, one of the industry’s leading publications offering expert insights on pharmaceutical economics and drug distribution systems.