Industry Insights

Drug Channels – What a Technology-First Approach Really Means for Your Patient Support Program


There have been significant advancements in healthcare technology that accelerate access and improve treatment outcomes. The right partner can help life sciences organizations deliver a technology-first approach to drive differentiated experiences for your patients and healthcare providers (HCPs).

What is a technology-first patient support program? It depends on who you ask. To understand what a technology-first approach is and what it means for your patient support program, we must first understand the difference between “technology-first” and “technology-enabled.”

Patient Solutions Division President Jan Nielsen discusses the core differences between technology-first and technology-enabled solutions and how they impact patients and HCPs in Drug Channels, one of the industry’s leading publications offering expert insights on pharmaceutical economics and drug distribution systems.