Industry Insights

MM&M – Back to the Future: Pharma and HCP Engagement Post-pandemic


In Medical Marketing & Media (MM&M)’s eBook, “Back to the Future: Pharma and HCP Engagement Post-pandemic,” AssistRx Chief Commercial Officer Edward Hensley addresses how pharmaceutical manufacturers should engage with healthcare providers (HCPs) through the use of digital tools for a better provider and patient experience. 

Download the eBook to learn more about how digital solutions like iAssist alleviate stress for HCPs and streamline patient onboarding to reduce therapy delays and enable patient adherence.

MM&M bills itself as the media brand of record for pharmaceutical marketing and commercialization, providing content for an executive audience of leaders and thinkers who work in pharma, diagnostics and greater healthcare marketing.