Industry Insights

2020 Outlook: Specialty Pharmaceutical Market

02/01/2020
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AssistRx

Optimizing Program Performance

As demonstrated in parts one and two of this series, the right balance of technology and talent facilitates optimal healthcare provider experiences and outcomes for patients. Real-time actionable data is another element that improves provider and patient experiences, as well as the overall program health.

Both during and after the launch phase—regardless of new-to-market or crowded market launch—it is important that life sciences organizations gather data from multiple touchpoints in the therapy journey and feed that data back to teams across the organization. This requires a patient solutions provider that can integrate with multiple vendors to capture and deliver measurable insights on provider, payer, specialty pharmacy, and patient and caregiver touchpoints throughout the lifecycle of the brand.

Empower Your Offices and Optimize Therapy Initiation

Technology solutions with high benefits and a low barrier to entry, such as iAssist, empower provider offices with simplified and streamlined therapy initiation. iAssist not only eliminates much of the human error that delays access to therapy, but also delivers data to life sciences organizations that can help measure and improve program health. For example, iAssist can facilitate insights on higher levels of PA denials among certain payers or changes in enrollment volume at various offices. Life sciences organizations’ field teams can use this information to educate target offices on how to navigate access challenges or share payer profile efficiencies on the prior authorization process.

Integrate with All Parties

For many therapies, the patient, provider and product are touched by multiple service and solution providers. Thus, life sciences organizations are challenged with receiving and standardizing all data to better understand the full patient, provider and therapy journey. The specialty pharmacy network, nursing network, copay vendors and more can effectively feed the data they collect to a patient solutions provider as long as all parties can perform required integrations. Thus, life sciences organizations should ensure they partner with an agnostic and collaborative patient solutions provider and require all parties to sync data requirements. Further, APIs and role-specific portals should be implemented to provide compliant, real-time data to the appropriate team across the life sciences organization.

With fully integrated data, it is possible for healthcare providers and their staff to leverage services like e-prior authorization, copay, nursing and more without needing to contact the hub. This is especially useful to service direct-to-specialty pharmacy preferences and to provide a self-service solution where appropriate.

Brand Transparency

By collecting data across the patient, provider and therapy journey, new insights can be used to make strategic brand and program decisions. Newly found transparency allows for automated communication strategies, program- and field-based real-time communications, and reporting and shared dashboards that track key performance indicators and service-level agreements. These informed touchpoints empower the life sciences organization’s internal stakeholder teams with actionable data to solve for program gaps or bottlenecks, identify opportunities to maximize return on investment and better measure the overall value of the program.

 

To learn how AssistRx combines technology and talent to improve program performance and create better results for today’s patients, contact us.