What connected stakeholders, shared data and real-time visibility make possible.
Date: Wednesday, December 9
Time: 1:00 p.m. – 2:00 p.m. ET
Patients no longer compare your support program to other pharma programs. They measure it against the everyday experiences they already trust — tracked deliveries, instant approvals, products that already know who they are. That expectation has become table stakes, and many patient support programs are still working with systems that were not built for it.
Join leaders from AssistRx and Medisafe for a panel discussion on what consumer-grade patient support requires and the four shifts already underway across the industry:
- From waiting to instant. Patients expect to know where they stand. Why real-time data, not more headcount, is what closes the gap between enrollment and first fill.
- From episodic to continuous. Patients expect support between touchpoints, not just at refill. What it takes to earn a continuous presence in someone’s therapy journey.
- From fragmented records to a single view. Patients expect you to already know them. Why the same patient living in disconnected systems makes real personalization structurally impossible.
- From activity counts to experience measures. Patients vote with their persistence. How success metrics are changing, and what that means for program prioritization.
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Meet Our Panel
Jordan Armstrong, AssistRx
VP, Business Development
Jordan Armstrong is vice president of business development at AssistRx. He builds strong partnerships with life sciences organizations, delivering tailored solutions to accelerate therapy initiation and enhance patient support services for patients, caregivers, healthcare providers and care teams.
Armstrong brings over 10 years of experience to his role at AssistRx, specializing in patient and provider engagement solutions. He previously served as an enterprise sales director at Spok.
Armstrong holds a Bachelor of Arts in law and society, economics from Michigan State University.
Allison Neary, AssistRx
VP, Patient Solutions
Allison Neary leads the strategic vision for Patient Solutions operations, focusing on creating customer-centric solutions that align with both business and customer needs. She oversees the Customer and Patient Solutions department, ensuring quality standards are met, including response times and call handling metrics.
Additionally, Neary manages staffing levels to ensure smooth transitions for new customers while maintaining a high level of service for existing ones. She evaluates systems, policies and procedures to drive improvements that enhance service efficiency and productivity while meeting organizational objectives. Neary has 20 years of experience in the pharmaceutical industry with a specific focus on operations and new program launches.
Prior to her role at AssistRx, she was a program manager for new hub implementations at Kroger, where she oversaw 10 new program launches. She earned a bachelor’s degree in psychology from Central Connecticut State University.
Dave Icke, Medisafe
CEO, Medisafe
Dave Icke is CEO of Medisafe, the patient engagement engine for enterprise pharma, where he leads the company’s mission to deliver personalized digital patient support at scale.
An experienced healthcare and technology executive, Icke has built and scaled businesses across digital health, MedTech, and healthcare technology. His background spans startups through Fortune 100 organizations, with deep expertise in commercialization, market expansion, enterprise growth, and strategic partnerships.
At Medisafe, Icke is focused on advancing data-backed patient support that strengthens adherence and persistence throughout the treatment journey.